John McElhenney
6401 Whitemarsh Valley
Austin, TX 78746
512-825-3468
email: jm <at> activemm.com

eMarketing Manager / Interactive Producer

Leadership and management of creative and technical teams in the design and delivery of interactive marketing solutions. Over 15 years demonstrated leadership in the creation of customer-driven web experiences that contribute to increased sales and customer retention. A strong working knowledge of user-experience design, branding/marketing, technical development and creative process.
Enthusiasms: web 2.0 for the real world, mac osx, ubuntu, multiboot XP/Vista, creative direction, passionate team leadership, program manager, interactive producer, ajax, ruby on rails, product marketing manager, evolutionary user-centered design--Getting Things Done (GTD).

Creative Team Direction
15 years of design direction and execution of advertising and marketing campaigns; continued hands-on knowledge of graphic design and rich media programs.

Client Management
15 years of supervision and growth of accounts; definition and communication of strategic and tactical marketing plans to both client and internal teams.

Interactive Project Management
12 years as project lead of marketing campaigns, website developments, and interactive CD-ROM productions; time-and-resource management.

New Business/Technology Leadership
6 years of entrepreneurial business success; directed the development of SicolaMartin Interactive, growing business revenue to $1 million in 2 years.

Work Experience

2007/ Present - Dell Computer Corporation, Round Rock, TX
Sr. eBusiness Consultant | Global Online
Member of global team managing the evolution of on Dell.com worldwide.

Currently working on the evolution of dell.com via community and social networking at the enterprise-level, global relationship marketing.
Global syndication of content and design for Dell Premier (the large business ecommerce system)
Relationship marketing coordinator for VOSTRO computer launch world-wide
Online business lead for the Healthcare/Life Sciences and Federal Government portals

2006-2007 - Tocquigny Interactive + Marketing, Austin, TX
Interactive Director
The primary, interactive and emerging media technologies services leader and strategist for large and medium agency accounts.

Develop strategic, innovative, solution-oriented approaches that leverage interactive and emerging media technologies to build the client's business and market position.
Client lead and interactive director for LoveIsRespect.org.

2006 - Powered – Educational Internet Marketing, Austin, TX
Content Manager
Managing a 10-person creative team in the development of educational content. Worked directly with the VP of Client Services to build strategic plans that aligned with a client’s existing marketing strategy. Clients included: Sony, HP, Motorola, Yahoo/Hotjobs, AOL, Business Week, Forbes, iVillage, Buy.com, Corel.

Team management and leadership in the ongoing production and optimization of clients marketing programs
Worked with Client Managers to build a successful portfolio of online courses
Served as the content group’s primary point of contact in working with other departments in the deployment and maintenance of client sites

2004-2006 / Axiomfire -Internet Marketing/Software Development, Austin, TX
Executive Producer
Performing as the operations director in charge of strategic planning, development and leadership of primary client accounts. Roles include account supervision, project management, process improvement and team/resource allocation. Oversaw team management and content creation from creative brainstorming, design, development, QA and technical delivery. Integral part of executive team to direct business focus and account development.

Successful client management in the execution of internet marketing programs
Established processes for design, development and quality assurance for the delivery of B2B educational marketing dialogues
Leadership of 4-person team in creative and technical content production

1997-2004 / Active Media -Internet Development, Austin, TX
Executive Producer/Principal
Established interactive marketing and design agency for successful website design, web advertising, SEO and integrated marketing. Team leadership of 2 - 10 people both locally and internationally. Clients included: Compaq, Blaine Pharmaceuticals, Absolute Multimedia and Eurway.

Creating integrated marketing campaigns (email, newsletters, search engine optimization, media placement)
Client management and creative implementation of all projects
Overall business management of projects from development through production
Responsible for project success by coordinating marketing strategy, design, and technical production of web marketing programs
Negotiation and management of external contract resources

1996-1997 / MediaForum | UK -International Design Firm, Brighton, UK
Director of Interactive Services
Recruited to establish and grow the web marketing business, including opening an Internet development office in Austin. Generated $500K of web design business in the first six months. Managed development teams of 4 - 10 people across multiple countries. Clients included CSC, HP and Compaq.

Managed creative and technical teams in the production of online marketing programs and web design
Primary creative direction and project management of multi-functional web development teams in US and UK
Client management and project leadership for several simultaneous international web projects

1991-1996 / SicolaMartin-Advertising and Marketing, Austin, TX
Executive Producer
Designed and developed interactive projects independently and ultimately as the leader of a larger team. Responsible for business development, client supervision and new technology exploration. Reported directly to the executive team and managed the day-to-day operations of the interactive department. Clients included: Dell, IBM and Motorola.

Managed growing staff of client managers, project managers, producers, programmers and designers
Directed business development and production during the expansion of the interactive team from 1 to 14 people
Accountable for resource management, design direction, project management, QA and delivery

Interactive Services Director
Created and produced graphic design for print and direct mail advertising. Studied and produced early multimedia presentations. Initial success in design and implementation led to more advanced projects and ultimately to high-profile web marketing projects. Promotion to team leader. Clients included: Dell, Motorola and Blaine Foods.

Co-founded and managed the interactive group
Acted as client manager and creative director for initial multimedia projects
Identified and negotiated partner relationships to increase company's creative services portfolio

Education

University of Texas, Austin / B.A. English

Expertise: XHTML/CSS/semantic markup, SEO, SEM